Ceramic Arts Network: Did you come to pottery from a different career? Tell us about your journey to a ceramics career.
Ian Pike: I served in the British Royal Navy for 35 years, including 2 years on the Royal Yacht Britannia. During that time I came across pottery at an evening class and was hooked. When I left the Navy I ventured into full-time ceramics. I had previously made small quantities of mugs, bowls, and plates, which I sold to my fellow workers at 50 pence ($0.69) or so. My family also suffered some fairly rough Christmas presents. They did, however, appreciate that all were hand-made in red earthenware.
I was asked to make a plaque giving a house name and number. This proved relatively easy to produce a reasonably professional look. A few orders followed this and I decided to explore the market. I placed a very small advertisement in the Ideal Home magazine at an extortionate price just for 3 months. I offered a bespoke service with a colored sketch full size to be sent and agreed before I started work. Price to be agreed according to diameter.
Business took off! After the first advertisement I was so inundated that I doubled my prices, but slowed nothing down. I doubled my prices again and that stemmed the flow slightly. I never advertised again. I made plaques for births, weddings, as well as the house name items. I promised individual pieces with no two alike, as I altered small aspects in each one. Seven years after the first advertisement I received a telephone call order from a lady in New Zealand who had seen my add in the old glossy magazine in a dentist's waiting room!
Search the Daily
Published Dec 20, 2018
Ceramic Arts Network: Did you come to pottery from a different career? Tell us about your journey to a ceramics career.
Ian Pike: I served in the British Royal Navy for 35 years, including 2 years on the Royal Yacht Britannia. During that time I came across pottery at an evening class and was hooked. When I left the Navy I ventured into full-time ceramics. I had previously made small quantities of mugs, bowls, and plates, which I sold to my fellow workers at 50 pence ($0.69) or so. My family also suffered some fairly rough Christmas presents. They did, however, appreciate that all were hand-made in red earthenware.
I was asked to make a plaque giving a house name and number. This proved relatively easy to produce a reasonably professional look. A few orders followed this and I decided to explore the market. I placed a very small advertisement in the Ideal Home magazine at an extortionate price just for 3 months. I offered a bespoke service with a colored sketch full size to be sent and agreed before I started work. Price to be agreed according to diameter.
Business took off! After the first advertisement I was so inundated that I doubled my prices, but slowed nothing down. I doubled my prices again and that stemmed the flow slightly. I never advertised again. I made plaques for births, weddings, as well as the house name items. I promised individual pieces with no two alike, as I altered small aspects in each one. Seven years after the first advertisement I received a telephone call order from a lady in New Zealand who had seen my add in the old glossy magazine in a dentist's waiting room!
**First published in 2018.
Unfamiliar with any terms in this article? Browse our glossary of pottery terms!
Related Content
Ceramic Artists
Functional Pottery
Ceramic Sculpture
Glaze Chemistry
High Fire Glaze Recipes
Mid-Range Glaze Recipes
Low Fire Glaze Recipes
Ceramic Colorants
Ceramic Glazes and Underglazes
Ceramic Raw Materials
Pottery Clay
Ceramic Decorating Tools
Ceramic Kilns
Making Clay Tools
Wheel Throwing Tools
Electric Kiln Firing
Gas Kiln Firing
Raku Firing
Salt Firing and Soda Firing
Wood Kiln Firing
Ceramic Decorating Techniques
Ceramic Glazing Techniques
Handbuilding Techniques
Making Ceramic Molds
Making Ceramic Tile
Wheel Throwing Techniques